3/18/2023 0 Comments Encyclopedia britannica macropediaThe intellectual aura offered by the Britannica was further enhanced in the 1940s when it became associated with the University of Chicago. A family that owned it demonstrated their education, seriousness, and appreciation for knowledge, as well as their financial security – a full set wasn’t cheap. These innovations helped transform the Britannica into a status symbol akin to a car or television set in the 1950s. Powell also started door-to-door sales, sending out traveling salesman to offer the capacious set of volumes to families across America on monthly installment plans. A Britannica Book of the Year began to be published every year as well, to keep people abreast of the year’s events and breakthroughs. He instituted a policy of continuous revision so that up-to-date sets could be bought every year previously, new information would not be included until another edition came out, which often took about twenty years. In 1932, a University of Chicago graduate and Sears corporate leader named Elkan Harrison Powell became head of the Encyclopaedia, despite lacking any publishing experience. It also marked significant changes in how the Encyclopaedia was published and sold, and the rise of the Britannica as a middle-class icon. The new edition that resulted was a vast undertaking, with some fifty associate editors and 45,000 articles written by 3,500 contributors, including Rosenwald himself, who wrote part of the article on philanthropy. But Rosenwald and Sears once again bought the Encyclopaedia in 1928 in order to provide the significant financial backing that would be required to issue a completely new edition, an update that was badly needed the previous comprehensive edition dated from 19, before the drastic upheavals of the First World War. Du Bois, Sigmund Freud, Leon Trotsky, and Harry Houdini. Within three years, ownership reverted to the widow and brother-in-law of the previous publisher, who set about publishing a supplement to the current edition that included such famed contributors as Marie Curie, Albert Einstein, W. Sears head and philanthropist Julius Rosenwald saved the Britannica from financial difficulties twice. Two years after the end of the war, in 1920, Sears bought the rights outright to save Britannica from bankruptcy the Encyclopaedia’s mission of disseminating knowledge fit in with the philanthropic beliefs of Sears’s head, Julius Rosenwald, who also founded the Museum of Science and Industry and helped establish schools for African American children in the South. started to sell the volumes through its extensive mail-order retail network. The city’s involvement with the Encyclopaedia began during World War I, when the Chicago-based Sears, Roebuck & Co. Beyond its acclaimed institutions of higher learning, their libraries and presses, and its museums, the city is also home to the respected Newberry Library, the American Library Association, the Great Books Foundation, and two of the most popular encyclopedias of the last few centuries: World Book, which celebrated its one hundredth anniversary last year, and the Encyclopaedia Britannica, which published its first volume 250 years ago.Īlthough the Britannica is now completely digital and has been supplanted by Wikipedia as the world’s go-to source for information, it was once a revered reference and proud emblem of the American middle class – and its success as an aspirational status symbol was in many ways a result of Chicago figures and institutions. Like a library, Chicago quietly houses some of the greatest sources of the world’s knowledge.
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